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The Demographic trick to Business Success

Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. With this type of segmentation, an organization can categorize the needs of consumers. Let’s look at a couple of examples:           Using … Continue reading The Demographic trick to Business Success

Making the right product for the right consumer

So now you have a business idea, congratulations. Now you need to trim your product or service to meet specifications of your market, besides you didn’t make the product for you now did you? In the next couple of posts we shall look at geographic, demographic, psycho-graphic, behavioral segmentation and target market analysis (don’t miss … Continue reading Making the right product for the right consumer

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